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Girl Scouts Of America
In response to the shifting dynamics within the scouting community, the Girl Scouts of America embarked on a mission to enhance their membership and volunteer recruitment efforts. Recognizing the importance of highlighting their distinct programs and opportunities, our digital campaign centered around achieving measurable outcomes in sign-up and volunteer conversions. Our strategic approach was guided by the imperative to differentiate the Girl Scouts in a competitive landscape, emphasizing their unparalleled offerings tailored specifically for girls. This included creating compelling narratives and visuals that underscored the unique experiences awaiting potential members. Our campaign directed interested individuals to the dedicated landing pages at joingirlscouts.org, where they could seamlessly engage with the organization and take the first step towards becoming a part of the Girl Scouts community.
Services
- Graphic Design
- Web Development
- Art Direction
- Display Ads
- Animation
- SalesForce
Sector
- Nonprofits
- Inbound Marketing
Parents, as the key influencers for prospective Girl Scouts, were at the heart of our targeted campaign.
To cater to the diverse demographic, our strategy included creating dedicated versions of the site in both English and Spanish, ensuring a welcoming and accessible experience for all visitors to joingirlscouts.org. This approach not only acknowledged the varied backgrounds of our audience but also underscored the Girl Scouts’ commitment to inclusivity and community outreach.
Our campaign narrative, “She Joined,” captured the essence of confidence and community central to the Girl Scouts experience.
This strategy was vividly brought to life through dynamic visuals of girls engaged in empowering activities like rock climbing and communal hikes. Our bold imagery and streamlined, on-brand sign-up forms on the landing pages were strategically designed to not just attract attention but to convert it into action.
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Transforming concepts into functional digital solutions.
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Amplifying impact through strategic engagement.
Identity & Branding
Elevating your image with cohesive visual strategies.
Visualizations & Mapping
Illustrating complex information with clarity and precision.
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